Behind the brand

Hi, I am Apeksha Wadhwa an engineer based out of Umbergaon, Gujarat.

I have always loved the different variety of art forms since childhood, be it singing, dancing or painting. But it all got a little lost as I grew up and had to study.

During the pandemic in April 2020, I got reconnected with the art of painting and fell in love with watercolours. As I started using them extensively and did some research there was a huge quality difference between the paints available in India and the other professional paints being imported.

Out of curiosity, I started experimenting with the pigments available at my father’s cosmetic factory and got amazing results. I wanted to share the goodness of my paints with other artists so that they get desired results in their artworks.